The world is full of clashes, big and small.
Everywhere you look, you find people who don’t get along.
And there lies the opportunity for your brand.
Identify unresolved conflicts - between family members, employees, neighbors, teams, generations, communities, societies, races, and nations - and find a relevant way for your brand to bring the two warring parties together.
Your efforts should end in mutual appreciation, respect and acceptance.
And the resulting story should end with a statement about your brand’s idealistic view of the world.