Find something about your category that people have a misconception about or are biased against and prove them wrong.
Expose the prejudice and show that it was irrational and unfounded all along.
Find the positive in the negative.
Reveal the beauty in what might, at first glance, seem ugly.
Turn the weakest link into the strongest one.
Kill a myth.
Slay a holy cow.
Do all the things the world said could never be done.